Recipe development & styling

My passion to inspire and encourage others to enjoy good food that is good for them, is the basis of my recipes. I work creatively with everyday ingredients to develop recipes that are easy to cook, delicious and healthy. My recipes are well-tested, professionally written and print-ready. The recipe style is perfectly reflected in the food styling that I do to support and communicate a brand and marketing strategy in the best way. As a published cookbook author, I have a vast experience in the production process of a recipe book, big or small. Contact me to discuss your brand requirements.

Food brand one-stop solution

Cost-efficient, creative, top quality, on-time and increased use of food products by customers – that’s the aim of our one-stop value-adding solution. I bring an experienced team of food consultants, photographers, videographers and graphic designers together, according to a client’s brief. We assist you with social media content, print and digital media, product and packaging photography and other corporate branding content.

Previous campaigns were done for Westfalia Fruit Products, Pink Lady® Apples, JOYA® Apples, Cecilia’s Farm and AMC Cookware. A client said, ‘Heleen’s fresh approach to support and communicate our food brand’s marketing strategy has many benefits’. Having to brief only one person, who provides a multi-faceted service saves you time and money. Give your food brand the exposure it deserves. Contact me to discuss your brief and requirements.

Corporate & technical videos

In the current digital age, communicating visually with consumers has become critical for any brand. We bring together an experienced team of videographers and editors. We assist you in conceptualising corporate or technical information in an exciting and engaging way. Whether you want to tell your story or educate, we will help you share your message with consumers, clients and even your internal team. Our team can capture processes in the factory, activities on the farm, your team in the office, social development programmes, and even conduct interviews.

Liza Matthews from TopFruit said, ‘It’s the age of storytelling and getting that right is truly an art. Heleen and her very professional team assisted us with a range of technical videos. We couldn’t have done this without her – she’s a true artist and helped us from the beginning right to the end. What seemed like a daunting task, became so exciting!’

Cooking demonstrations

I love sharing my passion for good food in a practical and hands-on way. Hosting cooking demonstrations is a relaxed and fun way in which I inspire people to share the joy of cooking. My recipes are easy to follow, use everyday ingredients, always with a special flavour twist or different cooking method to keep it interesting. I aim to make everyone feel like a chef in their own kitchen. Contact me to book a date and discuss a theme – whether for a small group, team building or big corporate event.