About me

I have a passion for inspiring, encouraging and teaching others about the joys of nutritious food.

As a working mom who cares about my family’s nutrition, I can relate to your cooking needs. I am a household name thanks to my cookbooks, articles, demonstrations, TV and radio work. I am a qualified home economist and a well-established independent food consultant with wide recognition for my work.

See the corporate services my team and I can provide below.

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My motto is “moderation and variation is the key to a healthy lifestyle”.

Corporate services

Here are the main services my team and I provide as food consultants to add value to your food brand.
Contact me to discuss a brief and specific requirements, so that we can tailor around the best exposure for your product and brand.

Recipe development & styling

My passion to inspire and encourage others to enjoy good food that is good for them, is the basis of my recipes. I work creatively with everyday ingredients to develop recipes that are easy to cook, delicious and healthy. My recipes are well-tested, professionally written and print-ready. The recipe style is perfectly reflected in the food styling that I do to support and communicate a brand and marketing strategy in the best way. As a published cookbook author, I have a vast experience in the production process of a recipe book, big or small. Contact me to discuss your brand requirements.

Social media content creator

Speaking to consumers on a regular basis, with something as practical as recipes and kitchen tips, is becoming more and more important to add value to a food brand. Developing targeted social media messages to support a brand, is something my team and I offer to a variety of clients. We can assist in conceptualising a content plan according to your brief, develop the recipes, style the food images, and compile the content for various social media platforms. Contact me to discuss your social media and brand message.

Food brand one-stop shop

Cost-efficient, creative, top quality, on-time and increased use of food products by customers – that’s the aim of our one-stop value-adding solution. I bring an experienced team of food consultants, photographers, videographers and graphic designers together, according to a client’s brief. Previous campaigns were done for Westfalia Fruit Products, Pink Lady® Apples, JOYA® Apples, Cecilia’s Farm and AMC Cookware. A client said, ‘Heleen’s fresh approach to support and communicate our food brand’s marketing strategy has many benefits’. Having to brief only one person, who provides a multi-faceted service saves you time and money. Give your food brand the exposure it deserves. Contact me to discuss your brief and requirements.

Talks, radio & television inserts

I am extremely comfortable talking to an audience, whether on stage, in front of a radio microphone or television camera. Whether I talk about healthy eating as a way of life, a specific food brand and how to incorporate that into your home kitchen or just sharing practical cooking tips, I always aim to entertain and inspire. I can even be the MC at your next event. Contact me to discuss your event and requirements.

Cooking demonstrations

I love sharing my passion for good food in a practical and hands-on way. Hosting cooking demonstrations is a relaxed and fun way in which I inspire people to share the joy of cooking. My recipes are easy to follow, use everyday ingredients, always with a special flavour twist or different cooking method to keep it interesting. I aim to make everyone feel like a chef in their own kitchen. Contact me to book a date and discuss a theme – whether for a small group, team building or big corporate event.

Contact me

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Contact me

021 531 0077

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